Technology in action at ranches and feedlots
Vega, Texas | Owner: Robby Kirkland
SenseHub Feedlot ear tag health monitoring system
Implementation: 9+ months as of late 2025
"We started talking with pen riders months before we started using these new tags. We wanted to be sure everyone understood that this is a tool to help our customers. Once the tags were here, there were no surprises by any of us."
Commercial feedyard in Oklahoma | Controlled study
71%
Reduction in labor for pen riders
Lower
BRD mortality in monitored group
More
Total sellable pounds
Controlled comparison through 60 days on feed and at closeout: SenseHub-monitored group vs. traditional pen rider observation only.
Key Finding: SenseHub can identify at-risk cattle before clinical signs appear, enabling earlier intervention than traditional visual observation.
~700 head dairy | Owner: Ted Miller
"A powerful tool in manipulating the placement of grazing cattle... operating grazing management at a level that was previously unachievable."
Sheridan County, Wyoming | Partner: Sheridan Community Land Trust
One of the first US producers to trial Halter technology. This pilot helped establish Halter's US expansion, which has now grown to ranches in 22 states.
"Labor savings, cost savings, all across the board" — potential demonstrated for US beef cattle context
Kansas | Solo-operated cattle ranch
+35 lbs
Added to every calf through better grazing
Lower
Veterinary costs through early detection
Proven
Viable for single-operator ranches
Significance: Demonstrates that advanced technology is accessible and beneficial even for the smallest operations.
Hill country beef farm, New Zealand | Challenging terrain
Stocking rate increase on hill country
89%
From 9.5 to 18 stock units
• Virtual boundaries drawn across steep hills that were previously unfenceable
• Reclaimed pasture that was underutilized due to fencing constraints
"We've gone from 9 and a half stock units to 18 stock units effectively on our hills. That is a real game changer for our farm, and we see it as a game changer for lots of hill country around New Zealand."
Dairy farm, New Zealand | Cow flow management
50%
Reduction in lameness
70+ min
Daily Halter usage
20+ hrs
Weekly labor savings
The animal welfare benefits come from allowing cattle to move voluntarily rather than being herded, reducing stress and physical strain. Cows walk at their own pace instead of being pushed.
| Technology | Documented Benefit | Typical Timeframe | Best For |
|---|---|---|---|
| SenseHub Feedlot | 60%+ improvement in pull-to-dead ratio, 71% labor reduction | 2-6 months | Feedlot operations, high-density scenarios |
| Halter Virtual Fencing | 24-hour cattle adaptation, 20+ hrs/week labor savings | 1-4 weeks | Rotational grazing, hill country, labor-constrained |
| Health Monitoring (General) | Early disease detection (2-3 days before visual symptoms) | Immediate | All operations prioritizing animal health |
| Virtual Fencing (General) | 50%+ stocking rate increase possible, eliminated fence labor | 1-12 months | Difficult terrain, cross-fencing needs |
Independent research from the Tasmanian Institute of Agriculture found no increase in stress for cattle managed with Halter compared to traditional methods using electric fences and stockpeople. Ranchers consistently report calmer animals with virtual fencing systems.
Use our decision framework to find the right technology for your operation
View Decision Framework